At Idealis Group, we understand that running an e-commerce site can be complex and demanding. Competition is fierce, customers expect a fluid and personalised experience, and logistics need to be perfectly orchestrated. We improve your e-commerce with our solutions to help you increase efficiency, reduce costs and improve customer service. To find out more about our solutions and how they can benefit your business, please contact us. We're here to help.
Integration with e-commerce platforms
Odoo can be an e-commerce site in itself. We can also connect Odoo to popular e-commerce platforms such as Shopify, Magento and Prestashop.
Item Management: customer variants and customisation
Online products are often diverse, with item variants and personalisation options. Odoo allows us to manage these aspects seamlessly, giving customers the ability to personalise their purchases and explore product variants with ease.
B2C and B2B customer management
E-commerce sites can attract both B2C and B2B customers. Odoo integrates complete customer management, making it possible to differentiate accounts and respond effectively to the needs of each customer segment.
Country price management
Pricing can vary depending on the country of delivery. Odoo allows us to manage this complexity easily, by automatically adjusting prices according to the customer's location.
Website translation
To reach a global audience, website translation is essential. Our Odoo solution offers integrated translation capabilities to enable a multilingual experience. We have connected Odoo to translation solutions.
Management of several web sites within a single company
Many e-commerce companies manage several websites for different brands or markets. Odoo allows us to centralise the management of all these sites within the same company, simplifying management and coordination.
Search engine optimisation
Search engine optimisation (SEO) is crucial to online visibility. Odoo offers tools to optimise SEO performance, improve search engine rankings and attract more traffic.
Shipping
Shipping management is essential to customer satisfaction. Odoo integrates solutions for sending parcels to customers via carriers such as DHL, Mondial Relay, Colissimo, etc.
Inventory
Inventory management is simplified with Odoo. We can control stock, automate replenishment and set up automatic storage strategies for optimum resource management.
Purchase
Automatic creation of orders with suppliers and management of purchasing conditions (such as carriage costs) are functions integrated into Odoo, simplifying the management of supplies and supplier relations.
Managing your reporting
With our Smart Analytics solution, you can monitor your e-commerce site. Here are some of these essential indicators:
- Conversion rate: the conversion rate measures the percentage of site visitors who make a purchase. It is a key indicator of your site's effectiveness in converting visitors into customers.
- Turnover: the total turnover generated by the site is a clear indicator of the overall performance of the online business.
- Average basket: the average basket represents the average value of orders placed on your site. It can help you understand your customers' buying behaviour.
- Cart abandonment rate: this rate measures the percentage of visitors who add products to their shopping cart but do not complete their purchase. It may indicate problems in the checkout process or insufficient incentives.
- Return rate: the return rate measures how many customers return to your site to make a new purchase. Building customer loyalty is essential for long-term growth.
- Bounce rate: the bounce rate indicates the percentage of visitors who leave your site immediately after viewing a single page. A high rate may indicate that your site is not attractive or that it does not offer the information you are looking for.
- Organic traffic: organic traffic comes from search engines and is often an indicator of the visibility of your online site. It is important to monitor changes in this traffic over time.
- Newsletter sign-up rate: measuring how many visitors sign up to your newsletter can help you expand your customer base and build user loyalty.
- Customer Acquisition Cost (CAC): the CAC measures how much you spend to acquire a new customer. It is important to keep this cost at a reasonable level to ensure profitability.
- Gross margin: gross margin is the difference between revenue and the cost of goods sold. It is crucial in determining the profitability of your business.
- Customer Satisfaction: collecting customer comments and opinions can help to assess customer satisfaction and identify areas for improvement.
- Page load time: a fast page load time is essential to provide an optimal user experience and to promote search engine optimisation.
- Mobile Conversion Rate: With more and more shoppers using mobile devices, it's important to monitor the conversion rate specifically for mobile users.
E-Commerce sector